http://www.inboundrecruiter.com/ In this VLOG, Brian, your Inbound Recruiter reviews the book, Predictable Revenue, “Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com, by Aaron Ross, and Marylou Tyler.
You may or may not have already realized, how I only endorse folks who practice what they preach, and this book is like a business/sales (recruiter/headhunter) Bible to say the least…
I could go on and on, about this book, but these are my key takeaways.
* Cold Calling 2.0 (Outbound/Inbound sales)
* Ideal customer profile (ICP)
* Inbound Marketing (recruiting), via referrals, free offers, organic search, blogging, etc.
* You can make as much money as you want, doing what you LOVE.
Eventually, most sales professionals realize they need to sharpen their skill set to sell more, and this book will support your vision.
Until we connect online/offline, enJOY your day!